Krakn Behavioural decodes the cognitive mechanisms that govern your clients' decisions to build lasting brand attachment.
They trust us
An approach recognised by the industry.
Most marketing and sales strategies speak to the analytical brain. Yet neuroscience has proven that 95% of purchase decisions are made by the intuitive brain: fast, emotional, automatic.
Krakn helps you understand and activate these invisible levers.
Three stages to transform brain science understanding into lasting performance.
Stage 1
Cognitive diagnosis of your brand and clients through neuroscience and LoveScore®.
Stage 2
Customised behavioural strategy: nudges, customer journeys, communication.
Stage 3
Deployment, impact measurement and continuous results optimisation.
The science of brand attachment. 15 dimensions, 4,000 consumers, comparative scores by sector.
Perception, reliability, consistency
Affection, uniqueness, resonance
Preference, repurchase, recommendation
Tolerance, competitive resistance
Strategy & Impact
Behavioural sciences and neurosciences applied to your customer journeys and commercial strategy.
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Skills development
Train your teams in neuroscience, neuromarketing and nudges applied to business.
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Inspiration & Engagement
Keynotes in neuroscience and cognitive sciences that transform the way your teams think and decide.
Learn more →We tripled the open rates of our B2B campaigns, from 10% to 30%.
By applying behavioural science with Krakn. Today, the behavioural approach is integrated into everything we do.
Florent DupasEnterprise Marketing Director, Harmonie MutuelleBehavioural experience
You know you shouldn't click. And yet...
You just fell victim to a cognitive bias: the reactance effect. When we are told not to do something, our desire to do it increases. This is exactly the type of mechanism Krakn uses: ethically: for your clients.
Applied behavioural science in business combines cognitive psychology, neuroscience and behavioural economics to understand how customers actually make decisions. 95% of purchase decisions are produced by the intuitive brain: fast, emotional, automatic. Three Nobel Prizes in Economics have validated this field (Kahneman 2002, Thaler 2017, Card-Angrist-Imbens 2021). Krakn Behavioural applies these sciences to the concrete challenges of insurance, banking, healthcare and mutual insurance.
Krakn works on three main levers for insurance, banking and mutual insurance players: measuring real customer attachment (LoveScore, scientific alternative to NPS), auditing and redesigning digital journeys (subscription, member portal, claim, churn), and supporting commercial performance in retail networks (advisor scripts, ethical influence techniques). We combine behavioural studies, real-world impact measurement and co-construction of action plans with operational teams.
The impact is documented and significant. From Krakn missions: +29% sales in 6 months on an insurance branch network, +18% online conversion on a digital banking journey, +47% volume of customer reviews in insurance, +30% conversion rate in e-commerce. Beyond Krakn: emotionally attached customers are worth 1.52 times more in lifetime value than merely satisfied customers (Harvard Business Review, Magids et al., 2015).
Krakn Behavioural specialises in 4 sectors where it has built deep expertise in customer journeys, regulatory constraints and behavioural levers: Insurance, Banking, Healthcare and Mutual Insurance. We also operate in E-commerce, Retail, Tech, Energy, Telecoms and Automotive, where universal cognitive mechanisms apply with the same scientific principles.
LoveScore is Krakn Behavioural's proprietary scientific tool that measures the emotional attachment of a customer to a brand on 15 psychological dimensions validated by research (Albert & Merunka 2013, Bagozzi et al. 2017, Batra et al. 2012). It reveals 6 customer segments by cross-referencing NPS and attachment level (Lovers, Platonics, Ghosts, Shy, Breakups, Bruised) and enables a loyalty plan differentiated by segment. More details on the LoveScore page.
A 30-minute conversation is often enough to identify the right entry point. Depending on your need (quick test, transformation of a specific topic, long-term steering), Krakn offers 8 calibrated offers from €12k to bespoke multi-year programmes. The first discovery missions (flash behavioural audit, LoveScore Express diagnosis) take 2 to 3 weeks. Book a call or explore our engagement modes.
Six keynotes to transform how you think about decision-making, sales and leadership.
Behavioural sciences applied to insurance, banking, health and customer attachment.
30 minutes to understand how behavioural sciences can transform your business.
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