And how to fix it.
The quality of a leader isn't measured in their results. It's measured in the eyes of their teams. 70% of leadership perception variance is explained by cognitive biases, not by actual performance. Leadership isn't just a matter of management techniques, it's a matter of social neuroscience.
The evidence: Fortune 500 CEOs are almost never bald and are taller than average. That tells you our brain is using criteria it doesn't bother to disclose. Your collaborators' unconscious judges you in 200 milliseconds, before you've even opened your mouth, and that first verdict then colours everything you say.
The stakes aren't about doing more, but about being followed. From charisma-building techniques to the psychological levers that transform how collaborators perceive you, there are simple methods this talk reveals.
5 mental shortcuts the brain uses to judge a leader
9 behavioural hacks validated by science
Why prestige beats dominance in 92% of cases
How to rebuild empathy when power destroys it
Founder of Krakn Behavioural (applied behavioural sciences, Paris-Geneva). Member of the American Psychological Association, president of Cercle LAB. Teaches at Sciences Po and ESCP Executive Education. Author of Déjouez les pièges de votre cerveau (Alisio).
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