Behavioural science consulting

5 intervention levers

Our approach, your results.

Psychological identity card of your brand: personality traits, perceived values and emotional positioning.

Psycho-cognitive profiles of your clients: decision biases, deep motivations and unconscious barriers.

Audit and design of communications that speak to System 1: messages and visuals optimised for action.

Mapping and redesign of your customer journeys: reduce friction and amplify moments of attachment.

Tailored nudges: subtle and ethical behavioural nudges that guide decisions.

Our method

A 4-stage process.

Exploration

Analysis of scientific literature and data. Quantitative and qualitative client studies. Journey audit.

Problem definition

Identification of behavioural issues to be resolved.

Solutions

Design of behavioural levers and nudges by customer segment.

Testing

Support for concrete implementation of proposed levers. Results measurement.

Client cases

Measurable results.

+29%

in sales in 6 months

Insurance: Network of agencies

+18%

in online conversion

Banking: Digital journey

+47%

in review volume

Insurance: Customer experience

+30%

in conversion rate

E-commerce

In video

Krakn in action.

Real cases, methods and results in less than 2 minutes.

The brain loves to avoid effort. And it sabotages your customer journey.

What a cognitive benchmark reveals about your brand (and your competitors).

No, people don't make rational decisions.

Why your campaign didn't work (and it's not the creative).

How Lidl went from an ordinary brand to a beloved brand.

I was a marketing director for 15 years... and I was wrong about a lot of things.

Why Alan is stealing market share from everyone.

Why your salespeople are only exploiting 30% of their potential.

A banking network called us to crack a sales problem.

The ROI of good psychological insight in your marketing strategy.

FAQ

Frequently asked questions.

What is applied behavioural science in business?

Applied behavioural science in business combines cognitive psychology, neuroscience and behavioural economics to understand how people actually make decisions. 95% of decisions are driven by System 1: fast, emotional and intuitive. Krakn Behavioural uses this knowledge to design strategies that activate the right cognitive levers.

Which industries do you work with?

Krakn Behavioural works across all sectors: Insurance, Banking, E-commerce, Retail, Luxury, Healthcare, Tech, Energy, Telecoms and Automotive.

What concrete results have you achieved?

+29% sales in 6 months (insurance), +18% online conversion (banking), +47% volume of customer reviews (insurance), +30% conversion rate (e-commerce). Gold Award for Customer Loyalty 2025 and Special Jury Prize 2025 at the Cas d'Or Banque & Assurance.

How does your consulting process work?

4 steps: 1) Exploration (scientific analysis and customer research), 2) Problem definition (identifying behavioural challenges), 3) Solutions (designing nudges and cognitive levers), 4) Testing (deployment and measurement of results).

Do you work outside France?

Yes, Krakn Behavioural has offices in Paris and Geneva. We work in France, Switzerland, Belgium and Luxembourg. We are members of Diversifi Global for international projects.

Behavioural engineering at the service of your performance.