Krakn Behavioural decodes the cognitive mechanisms that govern your clients' decisions to build lasting brand attachment.
They trust us
An approach recognised by the industry.
Most marketing and sales strategies speak to the rational brain. Yet neuroscience has proven that 95% of purchase decisions are made by System 1: fast, emotional, intuitive.
Krakn helps you understand and activate these invisible levers.
Three stages to transform brain science understanding into lasting performance.
Stage 1
Cognitive diagnosis of your brand and clients through neuroscience and LoveScore®.
Stage 2
Customised behavioural strategy: nudges, customer journeys, communication.
Stage 3
Deployment, impact measurement and continuous results optimisation.
The science of brand attachment. 15 dimensions, 4,000 consumers, comparative scores by sector.
Perception, reliability, consistency
Affection, uniqueness, resonance
Preference, repurchase, recommendation
Tolerance, competitive resistance
Strategy & Impact
Behavioural sciences and neurosciences applied to your customer journeys and commercial strategy.
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Skills development
Train your teams in neuroscience, neuromarketing and nudges applied to business.
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Inspiration & Engagement
Keynotes in neuroscience and cognitive sciences that transform the way your teams think and decide.
Learn more →Krakn transformed our client approach. The results are spectacular.
The team was able to decode the decision mechanisms of our clients and propose concrete solutions that had a measurable impact on our performance.
Marketing DirectorMajor insurance companyBehavioural experience
You know you shouldn't click. And yet...
You just fell victim to a cognitive bias: the reactance effect. When we are told not to do something, our desire to do it increases. This is exactly the type of mechanism Krakn uses: ethically: for your clients.
30 minutes to understand how behavioural sciences can transform your business.
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