Krakn Behavioural
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LoveScore®

The science of brand attachment.

The first scientific tool that measures, compares and activates your clients' emotional attachment to your brand.

LoveScore®

Why do your clients love you?

Every marketing department wants to strengthen customer retention. Yet there is no indicator that truly measures client attachment: this is a major blind spot in understanding loyalty.

LoveScore® is the first tool that measures clients' real attachment to their brand and enables you to design loyalty action plans based on their psychological profiles.
The scientific proof

Attachment predicts behaviour.

Scientific literature shows that brand attachment is one of the best predictors of client behaviour. It alone explains:

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of word-of-mouthMadadi et al., 2021
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of brand loyaltyMadadi et al., 2021
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of purchase intentionMadadi et al., 2021
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added value for emotionally connected clientsHarvard Business Review
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in multi-equipmentLS Krakn 2025
Christophe de Cacqueray
The difference between attachment and satisfaction for a brand is the same as being attached to your spouse versus just being satisfied with them.

Christophe de Cacqueray: Founder, Krakn Behavioural

A composite measure

4 cross-dimensional dimensions for a complete view.

LoveScore® crosses 4 key dimensions to deeply understand the client relationship.

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Attachment Score

15 psychological dimensions for each brand studied, normalised and comparable
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Personality traits

Big Five/OCEAN model: what personality types attract your brand today?
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Decision model

5 decision profiles: Price Hunter, Loyal, Cautious, American, Indifferent
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Contextual data

Relationship history, claims experienced, tenure, multi-equipment, socio-demographic profile
In numbers

A unique tool.

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scientific dimensions
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consumers surveyed
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brands benchmarked per sector
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decision profiles identified
Concrete actions

What LoveScore® allows you to do.

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Identify barriers to loyalty

Detect the dimensions that limit your relational performance compared to the market.

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Prioritise at-risk segments

Cross-reference CRM and LoveScore® to identify critical segments in your database.

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Adapt to client psychology

Activate levers that match each segment's thinking style and needs.

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Manage with objective metrics

Measure the impact of your actions on attachment and adjust accordingly.

FAQ

Frequently asked questions.

What is LoveScore®?

LoveScore® is the first scientific measurement tool for brand attachment. Based on 15 psychological dimensions, it quantifies the emotional and cognitive bond between consumers and your brand, and compares your score with sector benchmarks.

How is LoveScore® different from NPS or satisfaction surveys?

Unlike NPS or satisfaction surveys, LoveScore® measures the unconscious psychological attachment — not just declared satisfaction. It captures the 15 deep dimensions that drive long-term loyalty and brand advocacy.

What does a LoveScore® diagnosis include?

A LoveScore® diagnosis includes: a survey of 4,000 consumers, scoring on 15 psychological dimensions, a comparative benchmark against your sector, identification of attachment levers and weak points, and strategic recommendations for improvement.

Who is LoveScore® for?

LoveScore® is designed for Marketing Directors, Brand Managers and Customer Experience Directors who want to measure and strengthen the emotional bond between their brand and their customers. It is applicable to all B2C and B2B sectors.

Building loyalty isn't about repeating a message, it's about responding to the client's psychological need.

Measure your brand attachment.

Discover your LoveScore® and identify your emotional growth levers.

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