And how to keep your organisation from following.
Generative AI is doing to our brains what calculators did to mental arithmetic, but on an infinitely larger scale. When the brain delegates, it atrophies. Early studies already confirm it: heavy ChatGPT use, measurable drop in critical thinking, divergent creativity, working memory, and cognitive engagement. Cognitive collapse isn't an individual risk, it's a civilisational risk silently settling into your teams.
The evidence: an MIT study compared three groups writing the same text, one without help, one with a search engine, one with ChatGPT. EEG readings from AI users show brain connectivity up to 55% lower than the no-help group, and 83% of them are unable, just minutes later, to recall a single sentence from their own text. They didn't write it, they supervised it.
The stakes aren't about banning AI, but about learning to use it without dissolving into it. From friction by design to cognitive disintermediation protocols, from slow-thinking rituals to new rules for hybrid human-AI management, there are proven counter-measures this talk reveals.
5 cognitive functions AI is silently eroding (memory, creativity, critical thinking, judgement, collaboration)
Why the effect is qualitatively deeper than social media
6 « cognitive friction » protocols to protect your teams' intelligence
How to rebuild management in an era where the tool thinks faster than its user
Founder of Krakn Behavioural (applied behavioural sciences, Paris-Geneva). Member of the American Psychological Association, president of Cercle LAB. Teaches at Sciences Po and ESCP Executive Education. Author of Déjouez les pièges de votre cerveau (Alisio).
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